Flywheel Sports

An immersive experience — that’s the vision of Flywheel, which has been expanding fast since its launch in 2010.


Growing from one indoor cycling gym in NYC’s Flatiron district to dozens of locations worldwide in just a few years requires getting a lot of things right. For Flywheel, performance personalization is at the core of a workout – one that goes next-level when riders are surrounded by killer sound.


“Music is huge for us — it defines our product and differentiates us from our competitors,” says Oscar Madrigal, Senior Director of Tech and R&D for Flywheel. “At Flywheel, audio drives the workout. Our instructors ride and teach to the beat of the music, so having high-impact sound is essential.”


Flywheel chose Criterion Acoustics to design the audio systems for its stadium-style facilities in Brooklyn, Santa Monica, San Francisco, Scottsdale, and Denver. Criterion Acoustics president Dave Kotch oversaw a comprehensive signal path of L-Acoustics loudspeakers, amplifiers and processing controls that would elevate Flywheel’s reputation for aural motivational.


“In addition to high-quality, full-range music, vocal intelligibility is key — the instructor’s vocals have to come through loud and clear,” Madrigal says. “Criterion Acoustics specified a system that helped warm up the sound of the microphone, and make it sound more rich and dynamic. That changed the game for us.


“Criterion Acoustics has consistently gone above and beyond for Flywheel to get us a system that performed the way we wanted. They oversaw a shootout with several loudspeaker manufacturers in a side-by-side comparison for our instructors and staff, guiding us through the whole selection process.”


Armed with their superior audio environment, Flywheel is rising above the noise in personal fitness. “A great sound system drives the ride,” Madrigal states. “Criterion Acoustics’ attention to detail, willingness to spend time with Flywheel, and get to know our product has made a huge difference to us.”

Spring Studios

Sound is driven by fashion at Spring Studios, an integrated creative agency and showcase where top models routinely hit the runway.


With a thorough AV system design by Criterion Acoustics, the beautiful NYC space hosts Fashion Week events, photo shoots, video content creation and more. The speaker system was specified by CA to deliver club quality sound, while maintaining visual appeal via a low profile.

AT&T Executive Briefing Center


AT&T has opened its Executive Briefing Center (EBC) at their world headquarters in Dallas. The 26,000 square-foot facility applies the latest presentation technology – including a first-of-its-kind 10’x10’x10’ digital Cube comprising 288 ultra-high-definition monitors equipped with presence-detection sensors — to educate executives on all the benefits of AT&T business solutions.


Criterion Acoustics (CA) worked with Man Made Music, AT&T’s Sonic Agency of record to ensure that the EBC’s audio is equal to its stunning visual presentations. CA provided complete audio systems design and DSP programming for the center: Its high-level visitors experience precision immersive sound via 120 channels of audio, with 72 channels of discrete playback.


The Meyer D-Mitri Gigabit network-based digital audio processing and distribution platform was selected by CA as the audio system backbone.


APG “A Studio” Los Angeles

Criterion Acoustics’ (CA) expertise was essential to an important new addition to major label recording. The recently opened “A Studio” in Los Angeles is a next-generation creative space built around highly advanced recording studio facilities, founded by Artists Partners Group (APG), Atlantic Records and Warner Music Group (WMG).


Consisting of four studios, editing and writing rooms, executive offices and a shared communal space, the complex will serve artistic endeavors from across WMG’s family of labels – including Atlantic, Warner Bros. and their subsidiary labels – as well operating as an A&R incubator for new talent.


CA collaborated extensively with Mike Caren, Founder and CEO of Artist Publishing Group and Artist Partner Group/Creative Officer of WMG, and Atlantic Records Chairman & CEO Craig Kallman to bring the partnerships’ vision to life. Services provided by CA include recording studio design, internal room acoustics, noise and vibration control, sound isolation, AV systems, mechanical noise control, and more.


The “A Studio” was the subject of a feature article in Billboard. Discover more details about this groundbreaking facility here.


(Photo credit: Elisabeth Caren)

Brooklyn Technical High School


Brooklyn Technical High School contracted Criterion Acoustics (CA) to design the A/V system and provide complete construction documentation including electrical and conduit engineering. As the second-largest public auditorium in New York City (to only Radio City Music Hall), Brooklyn Tech presented a unique challenge.


CA utilized computer modeling to confirm the loudspeaker coverage would be uniformly distributed over the audience seating areas and avoid strong reflections from the side walls. CA worked with the integrator, Masque Sound, to install performance audio/video system and presentation systems, This system offers students the opportunity to gain real-world experience on professional level equipment.

CA provided DSP programming of the Peavey Media Matrix system in addition to system calibration.



When EMM Group recently opened a new night club in the Bowery neighborhood of Manhattan, Criterion Acoustics (CA) was selected to ensure that music from Finale would be code compliant per the NYC Noise Code.


CA provided both sound isolation and internal room acoustics design. After extensive analysis, Criterion Acoustics designed a unique sound isolation scheme that mandated new steel beams, which were brought in to support the load from the additional soundproofing.